If you are planning your kid's big birthday party you probably have called every kind of party service imaginable. Most parents will research intensely and complete their due diligence until they feel comfortable with a service that suits their needs.
Sometimes this means making calls, checking websites, stopping by businesses, and any other action that will make them confident their big birthday party will go off without a hitch. Sometimes this process can be skewed a bit by a segment of the party service industry that will make up details about their services or outright fabricate pricing or popularity to try to close the deal.
I have taken hundreds of phone calls from confused parents and seen hundreds of situations that did not make sense due to misleading information posted online. This information can be from personal contact, websites, or social media and the fact is that sometimes it takes some clever investigation and understanding of how a system works to be able to differentiate between the real and the fake.
The first thing that I see that is faked is customer reviews for video game parties. I have had the pleasure of building up the social media for the top two video game truck companies in Atlanta. One of the first things I instituted was customer feedback systems where we encouraged customers to provide their experience online so others can see the quality of service. Some companies see this as a double-edged sword because competitors have created fake reviews for other companies to try and gain an advantage through subversion rather than delivering exceptional service. I believe the benefits outweighs the risk as gaining customer insights, good or bad, helps your business.
The best way to determine what video game party reviews are real or fake is to first compare the website copy-writing tone versus the review tone. Most people will write a certain way without thinking about it and if the tone of the website is similar to the tone of the reviews then chances are it is fake. I have even seen one such case where a business owner reviewed his own company as if he was a real customer, but he missed one fatal detail - he reviewed it from his Yelp account and his name was stamped on the review as well as his name being listed as the business owner. That example may be easy to spot but others are not.
If you cannot tell the difference in the tone of the copy-writing then you can also look at the quality of the video game party reviews written. Most moms, they review more often than dad, will elaborate about their party experience with more details than "Great party service" or "These guys are the best". This is not an exact science but there should be more detail to the majority of the reviews posted. I post our reviews as they are written in the local vernacular and sometimes "text speak" as the customer has written it originally so it has the real credibility. My advice is to take all video game party reviews as informational only and a good guide for making your decision but not as your sole source.
The next area I see video game truck companies faking their popularity is in social media. There is no doubt that our society is globally connected and social media is an excellent method for connecting with your audience. I managed the USO in Bagram, Afghanistan and I developed the social media strategies for our center in order to solicit donations for the US military that we supported. I was able to develop our social media to a level where we were receiving up to 500 pounds of coffee each week for the troops and we had supporters from all the major sports to include NFL, UFC, MLB, NBA that chatted with our troops daily as well as helped us get needed items for the center.
The process for developing your social media is through social contact. I represented an organization that received $300 million dollars each year in donations and we managed shows for the top celebrities in the world, but I had to put in hours making personal contact with real people online. This is the key to determining if a video game truck company is faking or if they have real support - do they have an abundance of personal contacts, basically do they have social media content.
The check for this is to compare the video game truck company's social media posting to the amount of supposed followers. If a company's Twitter account has 20 tweets (posts) and they are showing 20,0000 followers then this company has manipulated their follower base in one of two ways; 1) They created fake accounts and followed their own pages 2) They paid one of the non-legit companies available to make fake followers. Either way the supposed popularity of the business is not ethical and should be a red flag for the integrity of their business.
The secret to checking the validity of the social media account is to compare the follow vs. follower ratio. For Twitter specifically, this number should be fairly equal for a legit social media account. Some cases, like Justin Bieber, will not follow this model but I am not aware of any video game truck owner with the popularity of that guy in any case.
Overall, I hope this post helps you make a better decision about the video game party you have host your event. Game Cave Atlanta always strives to earn your trust for your big day and if you have any questions about your video game party then feel free to contact us as we are available 7 days a week from 9am to 9pm. We hope your big day is excellent and your VIP has a day to remember.
Video Game Party expert with over a thousand parties executed. One of the nation's top video game party event planners. Known for delivering expert custom service and the ultimate video game party experience.